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Top tips for making a big impression at events:-
1. People buy from people
Create a sharp corporate look with great quality cotton shirts - you will stand out as a team of keen,sharp individuals much better with a corporate uniform - and make that all important first impression on new contacts. |
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Smart casual work just as well - just make sure everyone is included with matching shirt and trousers. |
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2. Leave visitors with a simple reminder of your business by giving them something useful . Make sure your phone number and e-mail are on it - if you aren't the top priority e-mailing out of hours is likely and if another promo is clearer you'll miss the boat! |
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3. If they have important brochures to take away give them a professional looking bag to help them. Delegate bags are walking advertising hoardings for your business - particularly for key workers and Government employees who always have too much paperwork and an insufficiency of bags.If your business is a real numbers game then plastic bags are for you - we sell them by the thousand and they cost pennies! |
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4. Desk tidy objects are always great giveaways - they remind prospects everyday of your product and where to find you. Simple, attractive and practical - and unlike pens they don't get chewed! They are often handed round offices colleagues. Again its a numbers game - building brand recognition takes time and coverage is everything. Give as many away as you can because postage is far more expensive and time consuming. Again if volume is your game go for a good quality white pen with your own logo - about 25-30p will hit the mark. Good pens go by the handful and are used all the time. |
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5. Finally - a champagne draw goes down a treat for high volume traffic - or even a round of golf or a weekend away. But beware - make sure your product is really a surefire winner because draws don't pull in quality unless its a private event. So all your leads could be just a waste of time. |
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Bluefriar - the One Stop Promotional Shop |
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